MARKETING STRATEGIES OF RAJ TELEVISION NETWORK LTD

BRIEF INTRODUCTION Television is one of the most important inventions of the twentieth century. Today it is as popular as a radio. Television is a good and healthy source of both entertainment and education. The world seems to have become small because of television. We can see with our eyes the events that take place hundred and thousands of kilometers away from us. Thus television is a powerful medium of mass communication. Indian Television industry today is found to be one of the fastest growing entertainment industries throughout Asia . Television Industry in India has faced a diverse change in script, screenplay, concept or themes and storytelling pattern with private channels coming to the front row like Zee TV, Colors, Star Plus, Sony Entertainment and Sun Network television. The consumption pattern of the people has changed due to education, knowledge and societal changes and this has been facilitated by the reach and spread of cable network from urban to rural, home...